The DotConnectAfrica (DCA) group (https://www.dotconnectafrica.com) is a Pan-African organization based in Africa focused on advancing education in the digital economy and improving access to Internet resources in Africa. We provide digital products and services, including web-related services, eCommerce, DNS businesses, mobile applications, and digital marketing. Our purpose-driven approach includes CSR programs and initiatives to encourage youth and girls in STEM fields and tech leadership.
We are seeking a highly motivated and skilled Technical Sales and Marketing Specialist to join our dynamic team. The ideal candidate will possess a strong technical background combined with exceptional sales and marketing skills. This role involves understanding complex technical products or services, effectively communicating their value to clients, and driving revenue growth through strategic sales and marketing initiatives.
Key Responsibilities:
Technical Sales:
Act as the primary point of contact for clients, understanding their technical needs and proposing tailored solutions.
Conduct product demonstrations and presentations to showcase the technical features and benefits of our offerings.
Collaborate with the product development and engineering teams to stay updated on product specifications and capabilities.
Prepare and deliver technical proposals, quotes, and contracts to potential clients.
Achieve and exceed sales targets by identifying new business opportunities and nurturing existing client relationships.
Marketing Support:
Develop and execute marketing strategies to promote technical products and services, including digital campaigns, email marketing, and social media.
Create compelling technical content such as whitepapers, case studies, blogs, and product brochures to support marketing efforts.
Collaborate with the marketing team to plan and participate in trade shows, webinars, and industry events.
Analyze market trends, customer feedback, and competitor activities to identify opportunities for growth.
Customer Relationship Management:
Build and maintain strong relationships with key clients, ensuring high levels of customer satisfaction.
Provide post-sales technical support and training to clients as needed.
Gather customer feedback and communicate insights to the product and engineering teams for continuous improvement.
Cross-functional Collaboration:
Work closely with the sales, marketing, and technical teams to align strategies and ensure a seamless customer experience.
Provide input on product development based on customer needs and market demands.
Qualifications:
Bachelor’s degree in Engineering, Computer Science, Marketing, Business, or a related field.
Proven experience in technical sales, marketing, or a similar role, preferably in a technology-driven industry.
Strong understanding of technical products and services, with the ability to translate complex concepts into clear, customer-friendly language.
Excellent communication, presentation, and negotiation skills.
Proficiency in CRM tools (e.g., Salesforce) and marketing automation platforms.
Self-motivated, results-driven, and able to work independently as well as in a team.
Willingness to travel as needed to meet clients and attend industry events.
Preferred Skills:
Experience in B2B sales and marketing.
Knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot).
Familiarity with industry-specific regulations and standards.
What We Offer:
Competitive salary and performance-based incentives.
Opportunities for professional development and career growth.
A collaborative and innovative work environment.
The chance to work with cutting-edge technology and industry-leading solutions.
How to Apply:
If you are passionate about technology, sales, and marketing and thrive in a fast-paced environment, we would love to hear from you! Please submit your resume and a cover letter detailing your relevant experience
