We are looking for a Digital Strategist responsible for developing and implementing digital marketing strategies to achieve business goals. He/she will drive traffic, engagement, and conversions through various digital channels and initiatives. Digital strategists offer responsibilities that include developing strong lasting relationships with clients.
RESPONSIBILITIES:
• Proven experience in creative strategy development and content creation.
• Perform exhaustive research to gain in-depth knowledge of all customer personas.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Experience in managing large accounts and monitoring campaigns.
• Knowledge of Google ads, and programmatic advertising.
• Digital media planning/buying.
• Establish best practices in digital marketing
• Stay up to date with the latest technology and best practices
• Creating and monitoring digital campaigns.
• Developing creative ideas on how to engage an audience and meet clients’ business objectives.
• Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.
• Generate weekly reports using analytics and graphics.
REQUIREMENTS
BSc degree in Marketing, Advertising, or a relevant field
At least 3-5 years of proven work experience as a Digital marketing strategist
Demonstrable experience with SEO/SEM and CRM software
Knowledge of Google ads, and programmatic advertising.
Experience implementing and optimizing Google Ads campaigns
Solid knowledge of web analytics tools like Google Analytics
Hands-on experience with the creation of Strategy and Media buying
Excellent verbal and written communication skills
Strong analytical and project management skills
Experience in an advertising agency will be an added advantage
Experience in B2B marketing is preferred
Salary: ₦350,000.00 – ₦500,000.00 (net) per month
