iLot Bet is a leading online sports betting platform in Ghana, delivering innovative and thrilling experiences to sports lovers across the country. We are committed to staying ahead of the game through data-driven strategies, customer engagement, and high-performing campaigns.
Role Overview:
We are looking for a skilled Google Ads & Analytics Specialist to manage, optimize, and scale our online advertising campaigns while delivering actionable insights through data analysis. The ideal candidate will have hands-on experience running profitable ad campaigns and an expert-level understanding of Google Analytics to drive growth and ROI.
Key Responsibilities:
Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, etc.) to maximize conversions and ROI.
Conduct keyword research, audience targeting, and competitive analysis.
Monitor and analyze ad performance daily, adjusting strategies for continual improvement.
Set up and manage conversion tracking through Google Tag Manager and Google Analytics.
Prepare regular performance reports with insights and recommendations.
Collaborate with the marketing team to align ad creatives and landing pages with campaign goals.
Stay updated with Google Ads best practices and industry trends.
Requirements:
Proven experience managing successful Google Ads campaigns (minimum 2 years).
Strong knowledge of Google Analytics (GA4 preferred) and Google Tag Manager.
Ability to analyze complex data and present actionable insights.
Google Ads and Google Analytics certifications are a plus.
Experience in sports betting, gaming, or similar industries is an advantage.
Strong communication and teamwork skills.
Results-driven with a focus on KPIs like CTR, CPC, CPA, and ROAS.
Benefits:
Competitive salary and performance-based bonuses.
Opportunity to work with a fast-growing and innovative brand.
