This is a full-time on-site role for a Social Media Manager at Pickspot Network in Nairobi County, Kenya.
Key Responsibilities:
Content Development: Craft compelling and informative content tailored to the web3 and web2 audiences. This includes producing materials for various platforms such as websites, blogs, social media, whitepapers, and email campaigns to engage and inform users.
Community Interaction: Cultivate and maintain connections within the community, including users, influencers, and partners. Participate in relevant online discussions, social media groups, and industry events to enhance brand awareness and foster active community involvement.
Digital Marketing Initiatives: Design and implement digital marketing strategies to boost user growth and engagement. Leverage multiple channels, including social media, paid advertising, email campaigns, and content marketing, to effectively reach target audiences. Regularly assess campaign performance and refine tactics based on data-driven insights.
Market Analysis: Stay informed on the latest trends, developments, and regulatory shifts. Conduct research to uncover new opportunities, assess the competitive environment, and better understand user preferences to shape future strategies.
Qualifications
Proficiency in social media management tools and platforms
Excellent written and verbal communication skills
Strong analytical skills and ability to interpret data
Creative mindset with a good eye for design
Ability to work well in a team and meet deadlines
Experience in digital marketing or related field
Knowledge of SEO and content optimization
Experience in CRM tools and ad platforms i.e google analytics
Holds a good social media following across Instagram, Tiktok and Twitter platforms.
